Approach, the big line: The story here was the collision between the futuristic and the untouched. These resorts are engineered around the reef rather than on top of it, so we shot the architecture and the natural coastline as one place rather than two.
We covered a wide spread of properties, activities, and locations in ten days, building a library that works as a single campaign film and as standalone assets for each resort.
The Red Sea is one of the few places where a destination is still being defined, and the footage captures it at a moment that will not look the same in five years.
It was a pleasure to shoot a coastline with this much to offer, and this much raw beauty still intact.
Next projects.
(2022-26©)
