We ran the month as a series of live productions across Dubai, shooting a range of venues for different clients. The idea was to show the students what it actually feels like to work across different campaign types, from hospitality and tourism to events and activities, rather than teaching it in theory.
Each production had its own brief, its own constraints and its own look, so by the end they had moved through a real variety of work instead of repeating one format.
Teaching at the Beautiful Destinations Academy turned out to be a huge growth curve in my own teaching process. Having to explain why a shot works, or why a sequence lands, forces a clarity that just doing the work never asks of you.
Watching six people arrive at their own version of the same ideas was a good reminder that process is a starting point, not a formula. I left Dubai with a sharper sense of my own.
Next projects.
(2022-26©)
