Red Sea Global is building an entire destination rather than a single property, so the campaign had to hold several resorts together as one place without flattening what makes each of them distinct.
We had a week to cover everything, so even with a large team the production stayed tight-knit, and that was what made it doable.
The campaign gives Red Sea Global a brand film that presents the region as a complete destination rather than a collection of separate hotels.
It was inspiring to work on a production of this scale in the Red Sea, on a coastline very few people have seen yet.
Next projects.
(2022-26©)
